Difference Between Google Analytics and Mixpanel
Last Updated :
04 May, 2023
Google Analytics: It is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.
Mixpanel: It is a business analytics service company. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them. Its toolset contains in-app A/B tests and user survey forms. Data collected is used to build custom reports and measure user engagement and retention.
Below is a table of differences between Google Analytics and Mixpanel:
Features |
Google Analytics |
Mixpanel |
Use Case |
Best for page(session) based user tracking |
Best for event based user tracking |
Tracking method |
It is focused on measuring pageviews |
It is an event centric tool build to capture user actions. |
A/B testing |
It provides A/B testing for web |
It provides A/B testing for mobile |
Integration |
Simple and easy to use |
Requires knowledge of events and internal flows to setup tracking |
Data accuracy and speed |
For small scale it is accurate and fast but at bigger scale it lags |
For both small and large scale reports are accurate and up to date |
Funnel setup |
Advance funnel setup is required before data can be visualized |
Funnel can be setup with options to see variation in flow of tracking |
Processing time |
Takes a lot of time(in hours) to filter the reports |
Quick takes few seconds |
Reporting speed |
Slow |
Fast |
Segmentation |
Require setting and saving segments before usage |
Segments can be set up on fly and can be used later on |
Incremental properties |
Automatic |
Manual |
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